Instagram has extended its new charity initiative with a Stories donation function. People in the UK can now raise money for a chosen charity through Instagram Stories, with the introduction of the new donation sticker.
The new Instagram donation sticker will be available to both charities and their supporters to create a 24-hour fundraising campaign, as the Stories on Instagram themselves only are available for 24 hours before they disappear. The Facebook-owned social media platform confirms that 100% of all donations will go to the non-profit supported.
When selecting the donation sticker on the Instagram Stories section, the app displays a list of the charities which can be linked to the new feature, a feature that builds on existing technology used on Facebook, which enables users to add donate buttons to pages on the social network.
The strategic partnerships manager, Aibhinn Kelleher, on the social impact team at Facebook, Europe said: “All over the world people are using Instagram to raise awareness of the causes that matter to them. Now with donation stickers for Instagram Stories, people have a really easy way to support these causes, while also directly raising money.
“As well as helping organisations reach new audiences, with 100% of all money raised going straight to the organisation, the Instagram donation sticker should be a valuable tool for the charity sector. We can’t wait to see the creative ways that people use Instagram to support the causes they care about.”